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Friday, 4 July 2014

#PaddlesON

http://phillips.com/auctions/auction/PD010114

Last night saw the UK's first auction in which Digital Art was available for purchase. In collaboration with Phillips and Tumblr, Paddles On! received a very mixed reaction. With some lots selling for way over their estimate (around the £20k mark) while others didn't even sell at all, the discussion of where this kind of work belongs within the market place continues to develop. After Saatchi and Google +'s Motion Photography (gif) exhibition earlier in the year, the continued tension between contemporary digital practice, traditional selling structures and established institutions is only lengthening this strange in-between time. Changes are certainly starting to take place, and it will be fascinating to watch the development of Digital Art sales.
More on the matter here, which I wrote a year ago.