Tuesday 7 May 2013

'tumblr aesthetic'

WHAT IS TUMBLR AESTHETIC?

I mean, I know what it is, but how can it be explained in terms of Art History?

In a recent email correspondence, I described it as thus: "this 'tumblr aesthetic' seems to illustrate the self-awareness of an adherence to a particular type of popular visual online activity - and that this self-awareness makes the work distinguished (amongst other online content) as art"

It seems so complex - but I will get to the bottom of this!